WEEK 7

Interstate Inc. call center going offshore report.

Summary: As a management team we were asked to investigate and decide in which country our call center should be established in order to save costs.

Introduction: The four countries which were assessed are the following:

• China
• Philippines
• India
• Canada

After researching the above four countries in various areas such as: cost of living, GP per head, population etc. we came to the conclusion that one of these countries is suitable to host the company call center.

Population facts: After consultations with other companies located in these 4 countries it was decided that population may play a big role in the country selected for the new call center.

Cost of living and Income: As the reason for the moving of the call center to an offshore location is to save costs, cost of living and GP per head reports were studied carefully as we all agree that these are the main reasons in choosing the country.

Competitiveness & operating Costs:

Operating costs should be within logical frames and company should be able to serve the local community.

Conclusion: It seems clear that the lowest cost of living should be selected due to the fact that the reason for moving the call center is to save cost. Therefore, we suggest that the call center be moved to India.

Famous Brands

WEEK 5

Famous Brands of the World

Johnson & Johnson is an American multinational and medical devices and consumer packaged goods manufacturer founded in 1886.






  

Uncle Ben's is a brand name for boiled rice and related food products. The brand was introduced by Converted Rice Inc., which was later bought by Mars, Inc.. It is based in Texas.










Canon Inc.is a Japanese multinational corporation that specialises in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, and computer printers. Its headquarters are located in Ōta, Tokyo, Japan.





Nivea  is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28, 1882 by pharmacist Carl Paul Beiersdorf.



                           




Lenovo Group Limited  is a Chinese multinational personal technology company that develops, manufactures and markets desktop and notebook computers, workstations, servers, storage drives, IT management software, and other related products and services. Lenovo was incorporated in Hong Kong in 1988 under its previous name, Legend.



McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

Week 4 Rebranding Greece by Peter Economides

Week 4

Rebranding Greece by Peter Economides

branding: the act of giving a company a particular design or symbol in order to advertise its products and services

reebranding: if a company rebrands itself or a product or service that it provides, it creates a new name or image for it

image:  a picture in your mind or an idea of how someone or something is

debt: something, especially money, which is owed to someone else, or the state of owing something 

default: to fail to do something, such as pay a debt, that you legally have to do

public sector:  businesses and industries that are owned or controlled by the government

fraud: the crime of getting money by deceiving people   

fraudsters: someone who gets money by deceiving people

body language: the movements or positions of your body that show other people how you are feeling, even though you do not tell them in words

impressions: an idea or opinion of what something is like

corruption: illegal, bad or dishonest behaviour, especially by people in positions of power

manage:  to succeed in doing something, especially something difficult

leader: a person in control of a group, country or situation

leadership: the set of characteristics that make a good leader       



What way Peter Economides suggests Greece should change in order to step out of the crisis they are facing?

According to Mr.Economides a brand is making up of individuals. The branding of a country is the same in every way with the things branding because the principles are the same. The way out of the crisis is our nation’s image.

Now Greeks are the bad guys of the E.U, but unfortunately, we are to blame for that. Brand is what people think for you but rebranding is different because the second one refers to the process of brand.

Greece now is a brand that never been branding. Europe now call us fraudsters and we no longer the mother of the Mediterranean Sea. They imply with their own way that they no longer need Greece.

Now the question is how do we move from what we are to what we were?

We are Greeks and we can imagine our future. We have to dip into Greece to reignite the flame, to speak about it. We all know that we the heart of the Mediterranean .This is what we have to express and be inspired of.  The happy times in Greece should be parked. Not vanished but we have a serious problem.  We have to be like Apollonian, strong and active. Our own branding logo should be ours and not being changed every single moment. It’s our ID.  Greece changed that 14 times. This is not branding.  Reset is the key word. Our nation should be taken as a brand. The impression that people have now about Greece must change.   Having a strong brand you have a strong impression. For example we should stop selling our tourism.

Branding is like connecting dots. Step by step, all creating a powerful, compelling narrative line, which guides behaviors and shapes images.   

A nation is like an iceberg. We see only the top but the top looks like what the bottom is.

We should approach the Diaspora, Greek friends and media. We should cooperate with these people and bring out the right image of out place. A good idea to be is to use Facebook too.

Simple is harder. Our future is in our hands.  Imagine the way out of this crisis. This is time to IMAGINE.